Cookies 🍪

This site uses cookies that need consent.

The best innovations often start with the simplest ideas. However, for some reason the best innovations never get off the ground...

Innovation Center

To change this fact, University Medical Center Groningen (UMCG) reached out to The Brandwagon. This campaign film was made to encourage all hospital personnel, to come up with ideas and take them to the Innovation Center; a unique place in the hospital, that is created to take ideas to the next level. Because even the simplest idea can lead to the greatest innovations. Innovations that could potentially save lives.

‘UMCG Innovation Center. From idea to society.'


We combined the campaign film with a few strong campaign photos, starring the 3 leading characters of the film. These photos will be used for posters, website and/or social media updates.

< Previous mission

Gemeente Groningen

Next mission >

Questions? Call +316 44 681 632 or send an e-mail to

View case