FROM IDEA TO SOCIETY

To change this fact, University Medical Center Groningen (UMCG) reached out to The Brandwagon. This campaign film was made to encourage all hospital personnel, to come up with ideas and take them to the Innovation Center; a unique place in the hospital, that is created to take ideas to the next level. Because even the simplest idea can lead to the greatest innovations. Innovations that could potentially save lives.

‘UMCG Innovation Center. From idea to society.'