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Next summer, Groningen will be hosting VNG Congres 2023. It's the country’s largest political event. The big question was: 'Are we ready for it?'

Our objective: 'Announce Groningen as host with a teasing movie trailer, screened at the end of this year’s edition among 3.000 politicians. Note: Do not mention the word ‘Groningen’ before a big climax at the end.'

Got it! Apart from a few guidelines, regarding the profiling of this region and making use of Stadsdichter Myron Hamming as voice-over, Gemeente Groningen gave us all the creative space we needed to make it something spectacular.

Companion Gemeente Groningen
Vereniging Nederlandse Gemeenten (VNG)
Type Movie trailer
Objective Location announcement
Involved Myron Hamming (voice over)
Date June 2022
Location Groningen

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