Next summer, Groningen will be hosting VNG Congres 2023. It's the country’s largest political event. The big question was: 'Are we ready for it?'
VNG CONGRES 2023
Our objective: 'Announce Groningen as host with a teasing movie trailer, screened at the end of this year’s edition among 3.000 politicians. Note: Do not mention the word ‘Groningen’ before a big climax at the end.'
Got it! Apart from a few guidelines, regarding the profiling of this region and making use of Stadsdichter Myron Hamming as voice-over, Gemeente Groningen gave us all the creative space we needed to make it something spectacular.
|Vereniging Nederlandse Gemeenten (VNG)
|Myron Hamming (voice over)
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