Honored and thrilled! That’s how we felt, when we were asked to create a film to promote our wonderful city and province internationally.
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WELCOME TO GRONINGEN
In this film for ESNS, our mission was to portray Groningen based on the 3 economic themes ‘Energy, Health & Digital’. And to do this by using a soundtrack of an upcoming band from this region.
Our preference immediately went to ‘Them Dirty Dimes - Keep Diggin’. The look of the members, the energy of the song and the many punchlines to match our footage didn’t make us hesitate one bit. It’s safe to state the audience loved our result, and so did we.
| Companion | Marketing Groningen |
|---|---|
| Type | Creative commercial |
| Objective | International promotion |
| Date | January 2022 |
| Location | Groningen |