ROTTE APPEL

For all organizations in the field of Prevention & Repression, it sometimes seems like trying to empty the ocean with a thimble. But that's not entirely true. Organizations are becoming more and more attuned to each other and trends are becoming increasingly visible in order to be able to intervene in time.

Everyone can contribute to this. Because this early detection is a social responsibility, where a small gesture can make a world of difference. That is the message of the campaign film 'Rotte Appel'.

The government will invest heavily in tackling this growing problem in the near future. During the event 'Preventie met Gezag', all authorities gathered to inform and boost each other in this new phase of the battle. Gloves up, action!

A powerful campaign cannot do without powerful photos. Here is a selection of the stills we made. Pretty impressive, if we do say so ourselves.