Cancer is a curse, literally and figuratively. Bundled, pioneer in E-sports, thought the same. They managed to get their own kit in FIFA21, and used it to spread awareness against swearing with the word ‘cancer’ among youngsters, in collaboration with KWF Kankerbestrijding. Game on!

Besides awareness, our mission was to help sell as much #TegenKK badges as possible. Every (amateur) football team in the country was able to order ‘em. Therefore we created this tag-on and photography.

Companion Bundled
Type Creative commercial
Involved OneNill, Myron Hamming, Tom Klooster o.a.
Date July 2021
Location Groningen

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