The Dutch industry plays a key role in achieving the country’s climate objectives. Reason for Gasunie to promote their flagship hydrogen as one of the most important pillars in the energy transition, and to approach the industry with this urgent message.

Mission: ‘‘Devise and develop a campaign to enthuse the Dutch industry for hydrogen. Focus not so much on the product but on the sector as a whole, and respond to the challenges that industrial entrepreneurs encounter in their sustainability process.''

Outcome: Petra (actress) is a Dutch industrial entrepreneur, who is about to make her company more sustainable. She just has no idea how yet. We walk besides Petra during her field research, past 3 big industry colleagues who are currently  in the middle of the transition. In it she gets answers to all her questions.

Short Documentaries

These 3 short docs are striking summaries of petra's company visits. Her adventure started at brick manufacturer Wienerberger. This was followed by the famous Tata Steel, and last but not least, fuel company Synkero was on the agenda.