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AMYSOFT

When you're talking about the original water softener, you're talking about Amysoft. A wonderful brand and market leader in the Netherlands, although the content around the brand needed a refresh.

Commercial 1

Limescale disappears

We developed a series of 3 short commercials. Each commercial playfully addresses one of the many benefits of using a water softener. In the first commercial we tell you that Amysoft makes limescale disappear completely and what the “risk” of that is....

Speel video

Commercial 2

Better for skin & hair

Commercial 2 shows the effect of Amysoft on your skin and hair. Say goodbye to expensive creams and treatments! ;)

Speel video

Commercial 3

Machines last longer

What is the positive effect of Amysoft on the life of your white goods? You'll see in commercial 3! Although “positive” just depends on which perspective you look at it from. Sorry, Harry!

Speel video

Campaign photography

We supported the videos with campaign photography, so that website, socials, TV commercials and newspaper ads all fit together seamlessly. A small selection:

office photography

The showroom is Amysoft's masterpiece. Here, potential customers are welcome to come and experience the difference between “normal” water and Amysoft's soft water. One thing is (almost) for certain: after the live demo you will be convinced! We were allowed to direct and record such a demo.

Travel companion Amysoft
Production - Creative commercial (3x)
- Campaign photography
- Office photography
Objective Brand awareness
Date October 2024

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VNG & Gemeente Groningen

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Provincie Drenthe

Questions? Call +316 44 681 632 or send an e-mail to enter@thebrandwagon.nl.
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